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LEAF In News...

From the fields to the shelves

The Hindu Businessline, October 12, 2015

One March morning, when Coimbatore resident Raju Gopukumar returned home after his walk with packets of neatly packed and labelled vegetables, his wife R Radhika was surprised. He had never bothered to buy vegetables until told to. The packets, with a "Leaf" stamp, contained vegetables such as beetroot, carrot and zucchini...
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Lawrencedale to raise Rs 50 crore for expansion; eyes Rs 60 cr turnover

FnBNews, August 5 2015

Lawrencedale Agroprocessing India Pvt. Ltd (LEAF), which is a known name in the southern states of the country for supply of fresh and hygienic fruits and vegetables, is planning to expand this year by raising Rs 50 crore from private equity funds.
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How Kerala is making the most of organic farming revolution

The Economic Times, july 19 2015

When popular Malayalam actor Manju Warrier decided to return to work in 2014 after a 15-year sabbatical, she waited for a movie centred on a socio-economic and political theme. How Old Are You? , the film she finally picked espoused food safety...
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From seed to shelf, how Lawrencedale Agro (LEAF) is doing it all

Your Story, July 18 2015

Palat Vijayaraghavan, a long-time resident of Ooty, was witness to the numerous problems farmers were facing every day — right from seed selection to harvest to getting the produce to the market. Farmers take their produce to the wholesale market where they are at the mercy of a...
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New facility offers vegetable farmers market price at doorstep

The Hindu, july 17 2015, Coimbatore

Chandran, a vegetable farmer at Masakkal village near Kotagiri, cultivates potato, broccoli, ginger and red cabbage on two acres. He used to travel to the markets in Ooty or Mettupalayam at least twice a week to sell his produce with the transport bill eating into his meagre profits..
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Bypassing middlemen to boost farmers' income, the Masakkal way

The Hindu Businessline, July 17 2015

Masakkal, a hamlet located about 15 km from Kotagiri in Nilgiris district is the hub for exotic leafy vegetables such as Iceberg lettuce, broccoli, celery, parsley, zucchini, thyme and rosemary among others.
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Lawrencedale to raise funds

The Hindu, july 17 2015, Coimbatore

Lawrencedale Agro Processing India Pvt. Ltd., which collects, processes and distributes branded and packaged fresh fruits and vegetables to retailers, is looking at raising Rs.50 crore private equity funds this year.
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LEAF to Directly Engage with Idukki Vegetable Farmers

The New Indian Express, July 3 2015, Kochi

As pesticide content in fresh produce begins to impact farmers and consumers, an Ooty-based supplier of safe and hygienic vegetables is looking to directly engage with farmers in Kanthaloor in Idukki for sourcing carrot and other exotic vegetables grown in the region such as broccoli, lettuce and zucchini.
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India: Ooty-based agri firm bridging farmer-retailer gap

Fresh Plaza, May 5 2015

On the face of it, what Ooty-based Lawrencedale Agro does appears to be pretty simple: buy carrots from farmers, wash and grade them and supply to retailers in cities. But hidden in the simplicity are some unique features that seem to escape the naked eye.
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Ooty-based agri firm bridging farmer-retailer gap

The Hindu Business Line, May 4 2015, Chennai

On the face of it, what Ooty-based Lawrencedale Agro does appears to be pretty simple: buy carrots from farmers, wash and grade them and supply to retailers in cities. But hidden in the simplicity are some unique features that seem to escape the naked eye.
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Fresh carrots from Nilgiris get a branded push

DECCAN HERALD, Feb 12 2015, Chennai

Lawrencedale Agro Processing has come out with a new concept of delivering fresh vegetables without losing their nutritional value under the brand 'Leaf' to retail outlets. It has kicked off with carrots, freshly pulled from the gardens of Nilgiris. Procuring, processing, and selling the beta-carotene-rich vegetable are all accomplished in under a day.
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Soros-backed start-up Lawrencedale looks for second round ...

live MINT, Feb 10, 2015, Chennai

Lawrencedale Agro Processing Pvt. Ltd, an Ooty-based startup backed by the investment arm of Soros Economic Development Fund expects to tap the second round of funding of $10 million in a couple months. The start-up procures fresh vegetables and fruits from close to 1,000 small farmers and supplies...
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Farming the right idea

The Smart CEO, Feb 1 2015

Though an agricultural economy, Indian harvesting and post harvesting technology is quite outdated. Aspada Investments-backed LEAF aims to correct this while simultaneously benefiting the farmers and the consumers...
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Soros-backed Lawrencedale Agro to bring branded vegetables to cities ...

Business Line, Jan 13, 2015

Fresh and juicy sells at a premium, Lawrencedale Agro discovered from its experience in selling 'Leaf' brand of carrots in Bengaluru. And now, thanks to enhanced processing capacity from a new facility coming up at Coimbatore, the George Soros-backed...
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Farm-fresh vegetables at your doorstep soon in Coimbatore...

Deccan Chronicle, November 8, 2014

Soon, fresh vegetables straight out of farms will reach the doorsteps of Coimbatore residents. In a new initiative by the Tamil Nadu Agricultural University (TNAU), mobile vans will go around the city and stop at specific spots in residential colonies where people can buy vegetables...
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Startups look to cash in on healthy processed food boom...

The Economic Times, Sep 16, 2014

Innovation in processed food has emerged a focus area for several startups looking to cash in on a booming market for healthy, organic and ready-to-eat food items with a range of products, driven by changing consumer ...
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A carrot to improve the lot of farmers...

Business Standard, Mumbai June 3, 2013

Capitalising on the famous Ooty carrots, LEAF plans to take its fresh vegetable produce brand to more supermarkets...

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